Wfolio Docs
Control panelUpdatesSupport
Eng
Eng
  • Getting started
  • Plans
  • CLIENT GALLERIES
    • Gallery examples
    • 120 GB for free
    • Gallery management
      • Easy start
      • What files can be uploaded to the galleries
      • FAQ: Galleries
      • File management
      • Folders and folder management
      • Hidden folders and guest access
      • How to add a cover on the Cloud Drive
      • How to clear cache in social networks and messengers
    • Selections
      • Setting up selections
      • Copying list in LR and C1
    • Products and services
      • How to sell products and services on the drive
      • How to sell digital photos
  • WEBSITE BUILDER
    • Site examples
    • Pages and content
      • How to set a homepage
      • How to hide a page
      • How to restore deleted page
      • How to make a dropdown menu
      • How to add blocks to an album
      • How to create a landing page
      • How to make a one page website with anchor links
      • How to set a password to the page
      • How to group hidden pages
      • How to add blocks to a page
      • How to hide blocks
      • How to change the page template
      • How to add a cover to a page
      • How to clear cache in social networks and messengers
      • Work with text
      • How to crop a photo
      • How to add a banner
      • Slider on the home page
      • How to add a video
      • How to protect videos from downloading
      • How to make a clickable link
      • How to make an anchor link
      • How to add buttons to social networks
      • How to make a phone number clickable
      • How to add a file for downloading
      • How to create a multilink
      • Splash page
      • FAQ. Page Editing
    • Design
      • Site theme
      • Site colors
      • Dark theme
      • Social media icons
      • Why do I need a logotype for a website
      • Creating and uploading a logotype
      • How to delete a logotype
      • Photo layout
      • How to make an announcement bar
      • Overriding CSS for a block
      • FAQ. Design
    • Portfolio
      • Photo requirements
      • How to add albums and galleries
      • How to organize portfolio on a website
      • How to make subsections in a portfolio
      • How to create subpages in a portfolio
      • How to create a portfolio with tags
    • Blog and shoot previews
      • Shooting previews
      • How to respond to customer reviews
      • How to make post/announcements in a blog
      • Categories in reviews and posts
    • Widgets
      • How to add HTML code (widget)
      • Q&A (FAQ) widget
      • Before&after widget
      • Pinterest widget
      • How to add a calculator to a website
      • How to integrate email campaigns
      • How to connect an online booking system
      • How to add a map
      • How to add a calendar
      • How to add a form
      • How to create a QR code for a link
      • How to add music
      • FAQ. Widgets
    • Site settings
      • Main site settings
      • How to add the text at the bottom of the website
      • Site development mode
      • How to translate a website
    • Search Engine Optimization
      • How to connect Google Search Console
      • How to get into Google search
      • Alt-texts for images
      • SEO page settings
      • How to change the cover for social networks on a separate page
      • Checking your website's optimization
      • Sitemap.xml on your website
    • Products and services
      • How to sell products and services on the website
      • How to create a personal account of the client
      • How to create Thank you page
  • Shop
    • Currency
    • Product card
    • Payment system connection
  • Analytics
    • Wfolio analytics
    • How to connect Google Analytics
    • How to install Facebook pixel
  • Domains
    • New domain registration
    • How to connect a domain purchased elsewhere
    • SSL certificate and HTTPS
    • Сonnecting a subdomain
    • FAQ. Domains
  • General settings
    • Trial period. Payment for services and auto-payment
    • Login system update: now password-free
    • Access code for login
    • How to change the plan
    • How to make several websites
    • How to invite a friend
    • How to change email for notifications
    • How to save a website in case of temporary non-payment
    • FAQ. Payment
  • Legal settings
    • Public Offer
    • Privacy Policy
    • Cookie Notice
    • Cookie Consent Management
    • 18+ Content Warning
  • Links
    • Wfolio control panel
    • Telegram support chat
Powered by GitBook
On this page
  • You use Previews or Blog sections
  • Post titles include relevant keywords
  • Location is mentioned in headlines and text
  • Posts include both photos and text
  • New pages are added regularly

Was this helpful?

  1. Check lists
  2. Checking your website's optimization

SEO: Content updates

Last updated 3 days ago

Was this helpful?

Regularly updating content on a photographer’s website is essential for maintaining visitor interest and improving visibility in search engine results. Fresh photos, recent projects, and helpful blog posts not only showcase your professionalism and growth but also help attract new clients. An active website signals that you’re passionate about your work and constantly evolving.

You use Previews or Blog sections

Keep your content fresh by consistently updating the or Blog sections of your site. Search engines prioritize websites with recent and relevant information, which boosts your visibility in search.

These sections are also a great way to share photo shoots and valuable insights with your audience. Any session, story, or practical tip can become the foundation of a great post.

Post titles include relevant keywords

Use keywords in your post titles—this helps search engines better understand and index your content. For example, if your website focuses on wedding photography, potential keywords could be: wedding photographer, photo session, couple shoot, etc. Including specific phrases in post titles improves their relevance and visibility in search results.

Location is mentioned in headlines and text

Mentioning the location of the shoot (geo-targeting) in your post titles and content improves local SEO. For example, post titles might include: Wedding photography in Chicago or Engagement shoot in Central Park. This helps you reach a local audience and rank higher in location-based search queries.

Posts include both photos and text

It’s important that your posts feature not just images, but also written content. Search engines rely heavily on text to evaluate and rank pages. Adding descriptions, stories, and helpful tips related to the photos greatly enhances SEO.

Make sure your texts are unique, informative, and include relevant keywords — common phrases that reflect your photography niche.

New pages are added regularly

Regularly updating your or Blog section plays a significant role in improving your site’s SEO. A steady stream of new content shows search engines that your site is well-maintained and active. It also keeps your audience engaged.

Content marketing is an incredibly effective and completely free SEO toolRegularly updating content on a photographer’s website is essential for maintaining visitor interest and improving visibility in search engine results. Fresh photos, recent projects, and helpful blog posts not only showcase your professionalism and growth but also help attract new clients. An active website signals that you’re passionate about your work and constantly evolving.


Previous

Next

Still have questions? Reach out to our —we’re here to help.

←

Announcements
Previews
support team
Back to check list
SEO: Navigation and website structure
SEO: Galleries