Checking your website's optimization

You don’t need to pay for promotion or be a tech expert to get your website ranking well in search results. It’s enough to optimize your site and keep it active—search engines will naturally promote it over time.

The Wfolio team has prepared a checklist to help you evaluate your site’s SEO. At the end of each section, you’ll find a link to review each item. If you answer “No” to even one point—or you’re unsure—follow the link for tips, examples, and guidance from our SEO specialists.

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Main page

• A proper H1 heading is written

• The page contains unique text (1000–1500 characters)

• The text is structured into paragraphs with subheadings

How to optimize your website’s homepage

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Main settings

• The website title (title tag) is filled in correctly

• The website description (meta description) is filled in correctly

• Your working region is mentioned in the footer text

How to fill in your site’s main settings for SEO

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Website structure

• The website includes “Services,” “About,” and “Testimonials” pages

• The “Services” and “Contact” pages mention the working region

• Headings on pages include keywords

• The content has clear paragraphs and subheadings

• Pages are free of grammar mistakes

Check your site structure

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Content updates

• You use “Announcements” or a “Blog” section

• Titles of announcements or blog posts contain keywords

• Headlines and text mention the location of the shoot

• Text content is included along with photos

• New pages are added regularly

How to run your site so it ranks better in search

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Galleries

• You’re using client galleries for photo transfer

Why sharing shoots via galleries helps SEO