Blog

Why a blog useful and how to add it

Blog helps make your website feel alive and engaging for your clients.

With a blog, you can:

• Attract new clients. People can discover you through blog posts in search engines. It’s another way to showcase your work.

• Improve SEO. Websites that regularly add new pages (like blog posts) tend to rank higher in search results.

• Connect with your audience. When visitors read your posts, they get a better sense of your style, values, and approach to work. This builds trust and helps them choose you.

• Share your experience. Use the blog to talk about photo shoots, share personal insights or funny stories, and show the atmosphere behind your work.

What you can publish in your blog

• Reports from recent shoots.

• Tips for preparing for a photo session.

• Stories from your practice.

• Client reviews.

• News about your work or projects.

Tip from the Wfolio team

Maintain a blog or publish shoot announcements. Even short posts, published regularly, help keep your website active and improve its search ranking.

How to add a blog to your site

• Add a Blog page to your website—all your posts will appear there.

• Click on the Add post.

• Give your post a title and upload a thumbnail image—it will be displayed on the post list page.

If you don’t upload a thumbnail, the post will remain unpublished.

Done! See our recommendations for designing posts here: How to make good posts.

You can also add categories to posts so visitors can quickly find what they’re looking for. Learn how to add categories here: Categories in reviews and posts.