> For the complete documentation index, see [llms.txt](https://docs.wfolio.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wfolio.pro/site/en/pages/page-types/stories/blog.md).

# Blog

Blog helps make your website feel alive and engaging for your clients.

With a blog, you can:

* **Attract new clients**. People can discover you through blog posts in search engines. It’s another way to showcase your work.
* **Improve SEO**. Websites that regularly add new pages (like blog posts) tend to rank higher in search results.
* **Connect with your audience**. When visitors read your posts, they get a better sense of your style, values, and approach to work. This builds trust and helps them choose you.
* **Share your experience**. Use the blog to talk about photo shoots, share personal insights or funny stories, and show the atmosphere behind your work.

### What you can publish in your blog

* Reports from recent shoots.
* Tips for preparing for a photo session.
* Stories from your practice.
* Client reviews.
* News about your work or projects.

{% hint style="success" %}

#### Tip from the Wfolio team

Maintain a blog or publish shoot announcements.\
Even short posts, published regularly, help keep your website active and improve its search ranking.
{% endhint %}

### How to add a blog to your site

* Add a **Blog** page to your website—all your posts will appear there.
* Click on the **Add post**.
* Give your post a title and upload a **thumbnail image**—it will be displayed on the post list page.

{% hint style="info" %}
If you don’t upload a thumbnail, the post will remain unpublished.
{% endhint %}

Done! See our recommendations for designing posts here: [How to make good posts](/site/en/pages/page-types/stories/make-post.md).

You can also add **categories** to posts so visitors can quickly find what they’re looking for.\
Learn how to add categories here: [Categories in reviews and posts](/site/en/pages/page-types/stories/categories.md).